Novatech Content Studio – Bringing Events to Life

By .(JavaScript must be enabled to view this email address) on March 09, 2015

Novatech Creative Event Technology’s in-house content production studio had a busy 2014, bringing the best of high-resolution video and studio quality audio to live events across Australia. Trent Heaft, Novatech’s Studio and Content Coordinator, has been leading a huge range of projects, including creative direction and content production for Port Power’s team entry – The Power Surge, wall-to-wall period projections for the Royal Agricultural and Horticultural Society’s 175th gala dinner, full court projections for the Constellation Cup netball in Melbourne and Sydney and collateral for the new-look Adelaide United Football Club day and Friday Night Football games.

“AUFC refreshed the look of all its material for both the day and night games for the new season including Friday Night Football,” explained Trent. “For the Friday night games, they’ve gone for a cool blue look, incorporating images of the stadium lights. So we’ve helped them out by redoing all the video and audio of their player profiles, attendance, match slides and adverts. It was definitely a big year for the studio creating twice the amount of content than the previous year and 2015 is already proving to be an even bigger year!”

It’s not just AUFC that has benefitted from Novatech’s capability to generate the highest quality video and audio content to spec. Organisations as diverse as Coca-Cola, Santos, Flinders University, Netball Australia and the South Australian Government have all turned to Novatech for content production.

“We work with video and 2D and 3D animation but what sets us apart from most commercial studios is that we regularly output video at 8K to 12K,” Trent continued. “As far as I know, PIXAR doesn’t even render out at that res! We run the Adobe Creative Cloud suite for video production, and for 3D animation we use Maxon’s Cinema 4D Studio.”¬

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