SA State Brand Launch

By .(JavaScript must be enabled to view this email address) on March 13, 2013

South Australia launched a bold new brand for the state on Wednesday the 6th of March in the iconic Elder Park. Novatech was bought in to provide full audio visual services for the media launch event held in the park itself as well as provide the technical equipment required for the special reveal on the sails of the Festival Theatre.

Kojo Events managed the launch and worked closely with Novatech to ensure that the event was world class. For the official media launch a pavilion was built in the middle of Elder Park with a viewing platform facing the festival theatre. Utilising L’Acoustics 112P Speakers and 8XT for delays the audio was crystal clear throughout the venue. A Barco RLM-W8 projector was used for its high resolution output and accurate colour reproduction. This ensured that the new brand was shown the way it was designed to be seen. An LED video screen was utilised in the park for general public to view the event. This was run off a discreet output from a Panasonic AV-HS410 digital mixer. The conclusion of the event invited the gathered media and dignitaries to move to the viewing platform for the major reveal.

The reveal featured a full motion video created by some of South Australia’s best content designers projected directly on to the iconic Festival Theatre roof culminating in the unfolding of the new SA State Brand Logo. Designing a show for such a complicated projection and build was an intensive process, combining Kojo Productions designing the content, Kojo Events managing the extensive process, Novatech Creative Event Technology providing the hardware and projection design, and Nils Porrmann from Dandelion-Burdock designing the d3 project and assisting with content design. The event had a reasonably short lead time and a few challenges to overcome!

The projection surface included a number of faces of the Festival Theatre roof facing Elder Park, with a total canvas size in excess of 50m in wide. A further challenge was the only suitable projection point being over 18m above ground level! Novatech provided a 20m temporary scaffolding tower to support the 9 Barco HD-20 projectors necessary to cover the surface. The 9 HD-20’s were supported by 3 d3 4RU servers driving the content out of 5 individual full high definition outputs. All up with the projectors, d3 servers and cabling nearly 2 tonne of weight had to be hoisted to the top of the scaffold tower! Offcourse a spectacular video requires a moving musical score. To ensure the sound was as immersive as the video a single stack of 6 L-Acoustics KUDO speakers running in full range mode were installed on the grass in front of the Theatre. This system provided more than enough reinforcement to wow the audience.

Due to the challenging conditions and strict deadlines Novatech’s team of experts were able to build the entire revel system, align all projectors, map d3, and have the show ready in one night!

The entire reveal sequence lasted only five minutes but the audience was thoroughly impressed with the dynamic and edgy composition. This presentation was featured three times a night over five days, attracting a large amount of media attention.

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